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安溪鐵觀音在46國注冊整體商標 65家茶企“出海”

來源:未知 作者:泉州茶葉網 人氣: 發布時間:2016-02-24
摘要:就在國內茶工業商場墮入劇烈比賽之際,安溪 鐵觀音 現已悄然開啟國際化之旅記者從安溪 鐵觀音 同業公會得知,去年初以來,安溪縣政府已在日、俄、韓、美、法等46個國家注冊了安溪 鐵觀音 商標。 安溪縣政府有關負責人標明,近期幾年,有些安溪 鐵觀音 茶葉公
就在國內茶工業商場墮入劇烈比賽之際,安溪鐵觀音現已悄然開啟國際化之旅——記者從安溪鐵觀音同業公會得知,去年初以來,安溪縣政府已在日、俄、韓、美、法等46個國家注冊了“安溪鐵觀音”商標。

   安溪縣政府有關負責人標明,近期幾年,有些安溪鐵觀音茶葉公司活潑出海,展開單點拓展和出售。作為國家地理保護商標,政府以安溪鐵觀音全體品牌在海外注冊,目的是悉數加快品牌的國際化腳步,為許多子品牌“出海”鋪平道路。

   “受宏觀經濟影響,國內茶葉花費商場增速正在明顯放緩,安溪鐵觀音茶要尋求更大打破與展開,有必要拓荒新的花費商場。跨國進行商標注冊,則是必要的條件動作。”安溪鐵觀音同業公會會長王文禮認為,安溪鐵觀音要繼續構成健壯的商場號召力和影響力,就有必要向國際商場要展開空間。

   據了解,在推動品牌國際化的過程中,本地的龍頭公司構成安溪鐵觀音子品牌先頭“集團軍”勇闖國際商場。據統計,近三年來,已有八馬、中閩魏氏、華祥苑、三和等65家安溪茶品牌公司,以海外樹立分公司、辦事處或營銷處等不一樣辦法,逆勢拓展海外商場。

   “眼下,無論是興旺國家和地區仍是新式商場國家,經濟和花費均處于相對低迷期,赴海外開設專賣店、辦事處和分公司本錢較低,是絕好的計劃機會。”談到安溪茶企這股“出海”熱潮,三和茶葉總經理吳榮山如是說。

   在吳榮山看來,在全球經濟一體化加快的今日,安溪茶企不應滿足于當國內工作的“領頭羊”,而要以更高的展開定位,以國際視界和全球眼光,加快“走出去”的腳步,活潑參加國際協作比賽,大力拓荒國際商場,讓安溪鐵觀音真實成為國際級品牌。

   2012年底,安溪鐵觀音同業公會旗下的5家品牌茶企——八馬、華祥苑、中閩魏氏、坪山、三和構成商場聯盟,在法國巴黎開設安溪鐵觀音歐洲商場營銷基地。三年來,該基地在歐洲茶葉花費商場的影響力日益渙散,并先后在德國、瑞士等多個國家開設分支出售安排。此外,興溪茶業也與法國佛羅倫薩克酒莊協作,互銷產品;華祥苑茶葉聯合歐洲茶文明藝術基地,舉行安溪鐵觀音茶文明歐洲巡回展;三和茶葉為法國外交部定制鐵觀音茶產品,兩頭聯合在歐洲舉行了多場鐵觀音茶文明推行活動……去年初以來,許多安溪茶企各顯神通,以多種形式在海外掀起了一股安溪鐵觀音文明熱和出售熱。

   一同,政府也在持續發力。去年初以來,安溪地方政府出臺多項方針,在幫忙公司取得海外食物綠色認證、鼓舞茶企赴海外設分支安排等多個方面,為公司“出海”加油助力。
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