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京東包下茶山當茶園主 明前西湖龍井真茶直供消費者

來源:未知 作者:泉州茶葉網 人氣: 發布時間:2018-06-20
摘要:“明前茶”昂貴的價格以及因稀缺易出現真假摻賣,但茶葉市場里的貓膩遠不止這些,有些商家還會通過虛構茶葉年份、混淆茶葉等級來謀取暴利。為此,京東通過產地直供、為在售茶投保以及區塊鏈溯源等方式來保線日,隨著杭州西湖龍井茶開茶儀式正式開啟,2018年

  “明前茶”昂貴的價格以及因稀缺易出現真假摻賣,但茶葉市場里的貓膩遠不止這些,有些商家還會通過虛構茶葉年份、混淆茶葉等級來謀取暴利。為此,京東通過產地直供、為在售茶投保以及區塊鏈溯源等方式來保線日,隨著杭州西湖龍井茶開茶儀式正式開啟,2018年茶行業銷售也正式拉開大幕。前幾日一舉拿下了頭茬明前西湖龍井茶采摘總量7成、此次春茶節唯一電商承辦單位的京東表示,已經與盧正浩、梅府茗家等多家當地知名茶商簽訂2018戰略直供協議,包下多座西湖龍井茶山,建立“京東茶葉無公害基地”,向全國消費者從杭州西湖龍井區直供保真新鮮高品質的明前西湖龍井茶。

  根據杭州市政府給出的數據顯示,今年西湖龍井產量預計為600噸左右,目前,西湖龍井一級產區每天產茶量約為1000斤。為了給消費者帶來最優質的商品,京東與盧正浩、梅府茗家等多家當地知名茶商簽訂2018戰略直供協議,與品牌在多個西湖龍井茶山共建“京東茶葉無公害基地”,通過“包茶山”的方式,將明前西湖龍井茶向全國消費者們保線京東春季開茶節”的旗幟早已經遍布西湖龍井區的茶園

  而在此之前,京東一舉拿下了頭茬明前西湖龍井茶采摘總量的7成,成為2018頭茬明前西湖龍井茶占有量最大的零售商。在頭茬明前西湖龍井采摘期間,“2018京東春季開茶節”的旗幟早已經遍布西湖龍井區的街頭,路邊的茶園中都豎立著“京東茶葉無公害基地”的牌子。對于“包茶山”當茶園主這一方式,京東表示還將繼續延續不僅如此,并在線上發起了#你投票我包山#活動,未來京東要把消費者心目中的茶王、茶山、茶園都“包”下來,用直供的方式,將高品質保真的茶送到消費者手中,做消費者心目中的真茶直供電商平臺。

  明前西湖龍井茶雖然品質高、口感好,但是由于市場上量少價貴,不少線下茶商以次充好用假“明前龍井茶”冒充真茶,不僅擾亂了茶行業市場,更降低了消費者對于購茶消費的信心。2017年7月起,京東就攜手陽光保險為京東自營茗茶啟動投保,消費者在京東自營平臺購買的茗茶一旦懷疑有質量問題,可立即啟動理賠流程,如果確定因產品質量損害消費者權益,消費者最高可獲2萬元賠付。目前,京東自營平臺90%以上的品牌方都加入了保險計劃,共同保障消費者的權益,守護中國茶葉市場的健康發展。

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