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業內談中國茶國際化之路:要以世界級品質重塑品牌

來源:未知 作者:泉州茶葉網 人氣: 發布時間:2018-06-20
摘要:中新網北京12月17日電(王佳昕)提起法國,人們會想到葡萄酒,提到中國,很多人一定會想到茶。但目前中國茶葉缺少聞名世界的大品牌,茶葉外貿存在“大而不強”的局面。專家認為,中國對外開放進入嶄新時代,為中國茶以更大的步幅走向世界提供了新路徑與新機遇

  中新網北京12月17日電(王佳昕)提起法國,人們會想到葡萄酒,提到中國,很多人一定會想到茶。但目前中國茶葉缺少聞名世界的大品牌,茶葉外貿存在“大而不強”的局面。專家認為,中國對外開放進入嶄新時代,為中國茶以更大的步幅走向世界提供了新路徑與新機遇。

  中國人一直有以茶為禮的習俗。隨著中國經濟的發展,在國人的禮尚往來中,茶禮不僅僅是溝通彼此的媒介,更是彰顯文化品位的獨特符號。

  歷史上,中國茶借由陸上、海上“絲綢之路”已“播種”全球,成為世界感知中國文化的窗口,更成為中外商旅往來、相互理解與溝通的媒介。

  據海關總署數據顯示,今年上半年中國茶葉出口17.6萬噸、約49.6億人民幣,比去年同期分別上漲9.4%和6.5%。

  12月17日在北京舉行的“閩商國際化之路峰會”上,與會專家指出,數據從表面上看,是“量值齊升”,但均價同比卻下降了。重要原因之一就是中國茶缺少叫得響的大品牌,沒有了品牌附加值,也導致國內茶產品市場魚龍混雜、茶產業提質升級動力匱乏。

  “提到葡萄酒,大家會想到法國紅酒;說到茶,自然首推中國茶。但說到品牌呢?人們對可口可樂、羅曼尼康帝紅酒可算是耳熟能詳,而談到中國茶卻舉不出具有代表性的國際化品牌。”華祥苑茶業股份有限公司董事長肖文華在會上表示。

  全國工商聯原副主席、中國民營經濟研究會會長莊聰生表示,中國對外開放進入嶄新時代,需牢牢把握住這一歷史機遇,認清中國茶產業現狀,敢為人先、勇于擔當,重塑中國茶品牌價值,將中國茶推向國際。

  肖文華稱,世界級的品牌需要世界級的品質作保障,這是至關重要的一步。中國茶要走向世界、樹立起國際化品牌,企業的作用是不可替代的。(完)

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