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來吳裕泰備年貨 線上線下送驚喜

來源:未知 作者:泉州茶葉網 人氣: 發布時間:2018-06-20
摘要:經過忙碌奔波的一年,返鄉回家的你帶上“茉莉花茶王”——吳裕泰做伴手禮顯得更有面兒。清早,吳裕泰門店剛一打開,趕來的顧客就絡繹不絕。店員們一邊親切地與顧客們打招呼,一邊手腳麻利地稱茶、裝包、裝桶、記賬。店員臉上的笑容與店內熱鬧喜慶的布置,以

  經過忙碌奔波的一年,返鄉回家的你帶上“茉莉花茶王”——吳裕泰做伴手禮顯得更有面兒。清早,吳裕泰門店剛一打開,趕來的顧客就絡繹不絕。店員們一邊親切地與顧客們打招呼,一邊手腳麻利地稱茶、裝包、裝桶、記賬。店員臉上的笑容與店內熱鬧喜慶的布置,以及紅火的年貨禮盒產品彼此呼應,讓每一個進店的顧客感受到一份真誠、溫暖的心意。

  春節將至,大家紛紛把籌備年貨提上日程。北京人愛茶,更鐘愛茉莉花茶,過團圓年絕不能少了飯后那一杯茉莉清香。作為國家級非物質文化遺產代表性傳承項目,“香氣鮮靈持久,滋味醇厚回甘,湯色清澈明亮”的特征深入人心,被消費者賦予“裕泰香”的美譽。據了解,價位在500-1000元左右一斤的茉莉花茶散茶仍然是銷售主力,花茶禮盒也是走親訪友的首選。

  犬年春節,吳裕泰精心準備了數十款花茶產品,在開年之際為消費者送上最美好的祝福。除此之外,犬年生肖普洱餅、大紅袍、鐵觀音等禮盒依然走俏。吳裕泰產品部負責人介紹,除了豐富多彩的茶葉禮盒產品之外,今年吳裕泰在茶具方面有幾大亮點,首先是首次推出了自有品牌的紫砂壺,這款壺是吳裕泰與范家壺莊聯手經過嚴格的選料和精湛的技藝打磨出來,代表了吳裕泰對于品質的一貫追求;另一大亮點就是首次推出青春系列炫彩馬克杯、保溫杯,為老字號注入了生動的色彩和活力。

  線下門店熱熱鬧鬧地賣貨,線上商城也持續發力。在消費觀念和方式不斷改變的大環境下,吳裕泰也緊跟市場腳步,在新年伊始全新上線微信商城為消費者購物提供便利。在新的微信商城中,不僅各色商品琳瑯滿目一目了然,下單時還能享受各種優惠券、滿減券、包郵券優惠。“線上購物,線下發貨”的形式為春節期間顧客購物提供了極大的便利,吳裕泰董事長趙書新說:“我們準備了包括各類茶葉、茶具、茶衍生品在內的上百種商品供消費者選擇。這個新春,不論在北京還是在外地,不論在故鄉還是在他鄉,吳裕泰都會用茶香陪伴每一位消費者度過一個溫暖的中國年。”

  據了解,吳裕泰新春茶文化廟會已于2月1日正式啟動,期間更為豐富的文化和促銷活動將一一亮相吳裕泰連鎖店鋪,消費者可以通過線上線下多種形式參與到活動之中。

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